Be careful in advertising production, why do you have to add a 3D character sideband to the luminous characters?

To be honest, after working in our industry for a long time, what we talk to most about customers, apart from price and construction period, is probably the "why" in various details. I have been asked this question a lot recently.: “I see that there are a lot of luminous characters nowadays, especially the high-end ones. There is always a protruding band around the characters, and some even have bevels. Why is this? Wouldn’t it be easier to just make a flat luminous character? ”

Don't tell me, this question is on to the point. This seemingly inconspicuous "sideband" is usually called "3D sideband" or "three-dimensional edge" in the industry. It is not a decoration added casually. There are many doorways inside. Today we will break it and crush it to talk about what is so important about this small sideband.

The most intuitive: The grade and texture went up instantly.
Think about it, a flat luminous character posted on the wall is like an exquisite card. It looks good, but it always feels that it lacks a little weight. Once a carefully processed three-dimensional sideband is added to it, the whole character immediately "stands up" and has body. A sense of accumulation and sculpture, especially when the light shines from behind, the literal halo and three-dimensional sidebands will form a wonderful layer of light and shadow. During the day, the shape and material of the sidebands (can be metal, acrylic, or painted) can reflect the sophistication of the brand. ； At night, the main light-emitting surface lights up, and the sidebands can constrain the light and make the fonts clearer and neater. That sense of precision and finesse is difficult to achieve with flat characters. To put it bluntly, it is like wearing clothes. Three-dimensional tailoring is more stylish than flat cutting.

Particularly practical: Increased protection and durability.
Don’t underestimate this protruding edge. For resin luminous characters, borderless characters or fine metal characters, the luminous surface of the characters (usually acrylic or resin) is relatively "delicate" and is afraid of scratches and scratches. With this strong metal (usually stainless steel, aluminum plate, galvanized plate) edge band, it becomes the first line of defense to protect the luminous panel, which can effectively prevent daily scratches and even certain injuries. To a certain extent, it can withstand the direct impact of bad weather on the panel, especially for signs installed at high places outdoors or in areas with high traffic. This circle of sidebands is like "armor" for the core components of the characters, which naturally has a longer service life. From a production point of view, the sidebands also cleverly hide or transfer less beautiful details such as panel seams and screw holes to the side, making the front viewing effect more perfect.

A "magician" who plays with light effects.
3D word sidebands can do a lot of things in terms of lighting effects. If it is an inner beveled sideband (that is, the side of the sideband is inclined toward the center of the word), it can act as a natural light reflector, allowing part of the light to be reflected onto the words, making the color of the words look fuller during the day, and the sides will also have a certain sense of light at night, so as not to be dark. If it is an outer beveled sideband, it will make the words look more upright and powerful. Now a more advanced method is to do it on the sidebands. secondary luminescence Processing, such as inlaying LED light strips on metal side strips, or using whole-body luminescent materials to make side strips. In this way, the main body and side strips of the characters can emit light of different colors and brightness, achieving dynamic changes, color gradients and other cool visual effects. The visual impact is directly maximized. The recognition and advertising effect of this kind of logo at night is unmatched by flat luminous characters.

It’s not without its “trouble.”
The addition of 3D sidebands means that the production process is more complicated. From the bending, welding, grinding and polishing of metal sheets to the precise splicing and waterproofing of panels, each step requires higher craftsmanship. Correspondingly, the cost and construction period will also increase. Not all projects must use it. For example, for some indoor spaces that pursue minimalist style, or temporary advertisements with very limited budgets, flat luminous characters or simple outline characters are still good choices.

Let’s talk about how to choose.
So as Party A, how should we decide whether to use this sideband? Let me give you some tips:

1. See application scenarios:  For high-end shopping malls, brand flagship stores, corporate buildings, hotels and other places that value image and texture, luminous characters with 3D sidebands are highly recommended, as they can match the high-end feel of the environment.

2. Look at the installation location:  For protection reasons, it is recommended to add it outdoors, in high places, or in areas that are easily touched.

3. Look at the brand tone:  If the brand wants to convey a solid, reliable, high-end, and refined impression, three-dimensional characters are a plus. If the brand is pursuing a relaxed and flat style in the Internet or cultural and creative industries, you can consider it as appropriate.

4. The most critical: Look at the budget.  Clarify the budget range and allow the manufacturer to provide the optimal material and process solution within the budget. There is a huge difference in effect and durability between good edge banding technology and poor one.

The production of advertising logos has never been a simple matter of "just light it up". Every detail is considered for the final better visual effect and longer-lasting user experience. The 3D word sideband is such a typical detail, which covers multiple dimensions of beauty, protection, and light effect. The degree of quality silently enhances the value of the entire logo. Next time you see those sparkling and energetic signboards on the street, you may wish to pay attention to its sideband design. You may be able to taste the "careful thought" and "willingness to invest" in image creation of this brand.

So, don’t look at just a circle. What it surrounds is not only the luminous panel, but also the brand’s texture and craftsmanship. In the fiercely competitive streets, details are often the key to making you look at it for one second longer.