Solar traffic signs illuminate road safety. How does this company set the industry benchmark?

Speaking of traffic signs, you may see them on the road every day. "Stop" with white letters on a red background, instructions with white letters on a blue background, and warnings with black letters on a yellow background... These seemingly simple signs are silent guards to protect our travel safety. We don't talk about those cold regulations, but walk. Enter a company with a good reputation in the industry - let's call it "Sun Traffic" and see how a qualified or even excellent traffic sign goes from drawing to intersection, and why this company continues to shine in the fierce market competition.

 starting point: More than just “making a brand”, it’s also “making a safety brand””

Contrary to what many people imagine, the production of traffic signage is by no means a simple matter of printing and cutting. The threshold for this industry is not low, and behind it are strict national standards (GB) and industry regulations. Lao Li Chang, the person in charge of Sun Traffic, said: “What we make is not a tin sign, but the 'eyes' and 'rules' of drivers on the road. ”This sentence sets their tone.

Many small factories may only focus on price wars, using second-class materials and simplifying processes in order to win the bid at a low price. However, Sun Transportation has engraved "compliance" and "durability" in their bones from the beginning. Their raw material procurement, aluminum plate thickness, and reflective film grade (such as engineering grade, high-strength grade, diamond grade) are all firmly in line with or even higher than the national standard. In Lao Li's somewhat rough but honest words: “On the road, there are wind, sun, rain, and car accidents. If the brand fades, cracks, and becomes non-reflective after two years of use, isn’t that harmful? We can't save this money. ”

 core: "Stupid Kung Fu" hidden in the details”

Where exactly are their "cows"? I think it's because I'm willing to make "stupid efforts".

1. The “seriousness” of design review” ： After receiving an order, the first step is to review the design drawings. There are not only designers but also experienced master craftsmen here. They will carefully check whether every arrow, every word spacing, and every symbol conforms to the latest version of the "Road Traffic Signs and Markings" specifications. Sometimes customers want to slightly adjust the layout for aesthetic reasons or other reasons. If it may affect quick reading, their engineers will hold the specification manual and patiently explain why it does not work. “There is no such thing as safety”, this is the mantra of the design department.

2. The production process is "stuck"” ：

• Cutting and forming ： The aluminum plate is cut horizontally and vertically, and the edges are polished smooth to prevent cutting hands. For signs that require curling, the arcs should be uniform to ensure structural strength.

• Primer treatment ： This is a step that many factories tend to overlook. The aluminum plate must be strictly cleaned, pickled, passivated, and then sprayed with primer. This can ensure that the topcoat and reflective film are firmly adhered to prevent blistering and peeling. Lao Li said this is called "training internal strength."

• Reflective film pasting ： This is a technical job, but also a conscientious job. Workers are just like putting on mobile phone film, but the requirements are higher - there must be no bubbles, no wrinkles, and no impurities, especially for large signposts. When multiple films need to be spliced, the joints must be processed seamlessly and meet the specifications. There are slogans posted in the workshop: “A bubble may be a blind spot when driving at night. ”

• Screen printing/engraving ： The clarity and accuracy of text and patterns are crucial. Sun Traffic insists on using high-quality inks to ensure color saturation and durability. For complex patterns that need to be engraved, their CNC equipment maintains excellent precision and clear edges.

3. "Impartial and impartial" quality inspection” ： They have a set of almost strict factory inspection procedures. In addition to the regular size, color, and retroreflection coefficient (simply put, night-time reflective brightness) inspections, they will also conduct random inspections to simulate harsh environments, such as salt spray tests to check corrosion resistance, and low-temperature and high-temperature cycle tests to check stability. Unqualified products will never leave the factory. The quality inspection supervisor is a serious master. For him, the words "okay" and "almost" will not pass.

   

 transcend: Thinking from "qualified products" to "good products"

If it only complies with regulations, it will only be a qualified supplier. What makes Solar Transportation stand out lies in some of their "extra thinking."

• Product optimization for special environments ： For example, for the rainy and humid southern region, they will advise customers and produce signs with stronger anti-corrosion properties. ； For the western plateau where ultraviolet rays are strong, membrane materials with better UV aging resistance will be used. They not only sell standard products, but also provide solutions.

• Installation guidance and after-sales tracking ： They are well aware of the "three-point product, seven-point installation" and will provide detailed installation instruction manuals for large or complex signage projects, and even send technicians to provide on-site guidance to ensure that the signs are "installed" at the best angle and firmness. They will regularly visit some key projects to understand the actual use of the signs, and this feedback becomes their first-hand information for improving the process.

• Attention and application of new materials ： They continue to pay attention to industry trends, such as more environmentally friendly water-based coatings, new micro-prism reflective films with higher reflection efficiency, etc. When the technology matures and the cost is controllable, they will actively introduce them to improve product performance.

 Reputation is gained by showing it off, and it is maintained by keeping it even more.

In the factory yard of Sun Transportation, you can often see some signage samples being "dried". Lao Li said that this is either to dry them, or to actually let them undergo the test of the scorching sun to visually see the weather resistance. This somewhat "earthy" but very intuitive method just reflects their pragmatism.

The traffic signage industry may seem traditional, but it is of great importance. Companies like Sun Transportation do not have too many fancy marketing. They rely on their respect for standards, persistence in craftsmanship, and responsibility for safety. They treat every signage as a promise, promising to provide clear, accurate, and lasting guidance to everyone on the road every day and night. They have walked a solid road on this road, and it is precisely because of this solidity that they have won the long-term trust of customers and become the reliable "sun" in the hearts of many people.

In the final analysis, signs are cold, but the heart of making signs can be warm. Taking safety to the extreme is the best brand. This may be the biggest inspiration given to us by the "Sun Transportation" sign manufacturer.