Jinghe Advertising Signage Design Company, there are more ways behind a sign than you think

When it comes to signage, many people may think that it is just a matter of hanging a sign on the roadside and writing a few words on it, but if you really think so, then you are underestimating the knowledge here. Today we will not talk about the nonsense. Let’s take the professional team I have contacted like "Jinghe Advertising Signage Design Company" as an example. A good signage is created from scratch, and how many details and thoughts are hidden in it that are easily overlooked.

Design is by no means as simple as opening a software and typing a few words. When you are walking on the street, why do some store signs catch you at a glance, while others seem invisible? Here, “first sight feeling”  It’s so important. When a company like Jinghe receives a project, the first thing designers often think about is not what font or color to use, but what “Who is this sign for? What environment does it want to survive in? ”  Is it a busy road or a leisurely stroll along a commercial street? Is the target group drivers passing by in a hurry, or pedestrians stopping to take a closer look? This directly determines the size of the sign, the level of information, and even the brightness of the luminous characters. For example, for signs on the side of a highway, the information must be extremely concise, with thick fonts and strong contrast, so that drivers can read it clearly within a few seconds. ； As for the brand image wall in the shopping mall, you can play with the art of materials, lighting and modeling, allowing people to slowly appreciate it. This kind of "scenario thinking" is the watershed between professional players and amateur players.

Let’s talk about production, it’s even more “what you see on paper is only shallow in the end.” A beautiful design is just the first step in a long journey. The choice of materials is a big question. Should you use stainless steel with strong weather resistance but high cost, or acrylic with strong plasticity and rich colors? Should I use heavy metal characters to show texture, or use lightweight PVC characters to control costs? Different materials, under different weather and light, will age and fade in very different ways. A saying that the masters of Jinghe often say is:: “Good materials must be matched with good craftsmanship. ” The precision of cutting, the firmness of welding, the uniformity of the paint, whether there are dark areas in the arrangement of the light strips... the flaws in every link will eventually be exposed in the finished product. I once saw them repeatedly testing the waterproof structure of a large outdoor luminous character, just to cope with the local heavy rain weather and ensure that the internal circuit was foolproof. This paranoia on "durability" is a cost that is invisible to customers but visible to time.

Another point that is easily overlooked by Party A’s father is that “Install”  This last step, no matter how beautiful the design, no matter how solid it is, is useless if the installation is crooked or weak, especially those large roof characters and high-altitude wall characters, which involve high-altitude operations, steel structure load-bearing, integration with the building, and even wind load calculations , this has gone beyond the scope of simply "installing a brand", and is more like a small construction project. A reliable company will have a set of strict installation specifications and emergency plans to ensure both safety and effectiveness. I remember a project manager from Jinghe told me: “The most fearful thing is to find that the actual condition of the wall does not match the drawings during installation. At this time, it is critical that the preliminary on-site inspection is not careful. ” Going to the site several times in the early stage may be more important than spending half a day in front of the computer drawing pictures.

After all, when looking for a decent signage design and production company, you can’t just look at the beautiful case pictures they show you, but ask more questions.: “How do you ensure the glow effect at night? ”, “Can this material be used in our place where the temperature difference between winter and summer is large? ”, “If there is a problem later in the installation, how is the response speed? ”  Only through these practical questions can we find out the true foundation of a company.

Signage is the "face" of a commercial space and a silent salesperson. It stands there silently, but conveys the strength, taste and attentiveness of the brand. From creative conception to implementation, every link is intertwined. Don't underestimate a brand. Behind it is the combination of design aesthetics, material science, process technology and engineering management. Choose a professional and responsible partner , like "Jinghe Advertising" and other companies that are deeply involved in this area, they not only solve a logo problem, but also help you avoid all kinds of troubles that may arise in the future, making this "face" withstand the wind and rain, and withstand the scrutiny of time. After all, no one wants their sign to become dull and blurred in two years. It will not only lose the face of the brand, but also the face of the business.