How to choose an advertising signage manufacturer? If you don’t pay attention to these points, you will spend money and the effect will be compromised!

When it comes to advertising signs, as website editors, we deal with bosses and marketing departments from all walks of life every day. The complaint we hear most often is: “I’ve made a brand and spent money on it, but why do I feel like it’s useless? ”Or “I found a cheap one at first, but now it’s faded or cracked, making repairs even more troublesome! ”To be honest, a good sign is the "face" of the company and a salesperson who doesn't talk 24 hours a day. Choosing the right manufacturer can make up more than half of the problem. ； Choosing the wrong one can be really messy and expensive.

Today we are not going to deal with those vain theories, but let’s talk about the real facts. When you choose an advertising sign manufacturer, there are easy pitfalls and key points that you must pay attention to. Don’t just compare the price, there are many tricks.

At first glance, look at the "face" first, don't just be fooled by the "face".

Many friends asked me when I first came up.: “Do you make luminous characters? Do you want to make a stainless steel brand? ”This is certainly true, but a reliable manufacturer is not just as simple as being able to turn the pictures you give into real objects. You have to look at their "inside" - that is, their design and planning capabilities.

Think about it, do you often encounter this kind of situation?: You may have a vague idea, or you may simply let the manufacturer “make up your mind”, but the result is that the finished product always feels uninteresting, does not match the style of the store, or is completely submerged in a pile of signboards on the street. A good manufacturer should have a professional design team or consultants who can communicate with you, and they will ask you questions.: Where is the brand used? Who do you want to attract? How is the surrounding environment? What is the style of your competitor’s brand? Then based on these, I will give you some suggestions, whether thick and solid three-dimensional characters are suitable, or smart and fashionable mini characters? What can I use to make the background color pop out? Should the color temperature of the light be warm or cold? ……These early-stage communications are ten times more important than hard work in the later stages. If a manufacturer only talks about price and construction period and doesn't ask about these, then you have to be careful. They may just be a "processing workshop" and it is difficult to create soulful and effective signs.

The second level, the workshop and materials, is best to see with your own eyes if possible.

Nowadays, a lot of business is done online, which is convenient, but if this manufacturer is not too far away from you, I strongly recommend that you take the time to visit their production workshop. Why? The workshop is like a kitchen. It is not clean, things are not arranged neatly, and workers operate irregularly. The management level can be seen at a glance.

Take a look at the material brands they commonly use. Is the acrylic board a new material or a recycled material? Is stainless steel 201 or 304? What brand are LED lamp beads? These details are far different in price and durability. Recycled acrylic will turn yellow and become brittle after one or two years. ； Inferior LED lamp beads are very bright at first, but after half a year the light decays seriously and they are always broken. Reliable manufacturers are generally more transparent about materials and can even show you the purchase order or samples. They understand that using poor materials will cause trouble for themselves and may cause trouble after sales.

The third point is that the case is a "demon mirror". Look at the details, not just the renderings.

Every manufacturer will show you case albums, and everyone has beautiful renderings, but you have to learn to look at "actual pictures", especially those after several years of use (if they have them), to see if the corners are smooth and flat? Are the welding points polished finely? How secure is the installation of large outdoor structures? Is the workmanship of the font exquisite when it is not illuminated during the day?

Another tip is, don’t just look at the big customers and projects they have done, but also ask if they have done any cases of a similar scale and industry to yours. A manufacturer that can serve small stores well is often more detail-oriented and patient. Large projects may rely on process, but small projects can better show their level of care.

Let’s talk about price and after-sales service. There are the most traps here.

“"You get what you pay for" is an iron rule in the signage industry. If a quotation is ridiculously low, don't be too happy. He must have saved costs somewhere - either in materials or craftsmanship, or simply can't find anyone in the later stage. Get the quotation and check each item.: What materials are used, what processes are used, what is the thickness, and does transportation and installation include it? Are the installation accessories (such as brackets and structures) solid? How long is the warranty period? What is the warranty coverage? (Is only the lamp beads covered, or the entire lamp bead covered? )

After-sales service is particularly important! Installation of the signage is not the end, and there will inevitably be some small problems due to wind and sun. Don’t touch the kind of manufacturers that can’t find someone after signing the contract, or push back when there is a problem. Reliable manufacturers will take the initiative to provide clear after-sales guarantees and even return visits regularly. This is not only a service, but also confidence in the quality of their own products.

Looking for an advertising signage manufacturer is similar to finding a partner. It is not a one-time transaction, but an investment that will affect your corporate image for several years. Talk to several companies, don’t be afraid to ask questions, and compare their professionalism and sincerity. The more expensive plan may be more thoughtful and uses more solid materials. On the contrary, it is the most worry-free and cost-effective choice over a long life cycle.

I hope these truths can help you open your eyes and find a reliable manufacturer that can support your "facade" instead of holding you back. After all, the brand standing there represents our own business and face, and we cannot afford to be careless.