How can door and window brands speak through signage design? These 5 tips keep customers coming to your door

Every time I pass by the building materials market, I am always attracted by the various door and window shops, but to be honest, the signs on most stores are almost the same - nothing more than "XX Doors and Windows", "Professional Customization" and a few product pictures. After seeing too many, I feel a bit tired of aesthetics. But occasionally there are one or two shops whose signboards make you take a second look, and even want to go in and take a look. What is the difference? Today we are going to talk about how to design door and window brand advertising signs so that they can really help you attract customers, not just a board on the wall.

Think clearly first: Who is your sign speaking to?

Before designing a sign, the first thought of many bosses is: “I want to make it grand and classy! ”This idea is correct, but it may have gone in the wrong direction. Signs are essentially not for you to see, but for potential customers, so you must first think about it - who are your customers?

If you are making high-end system doors and windows, your customers may be owners of improved houses who pay more attention to performance, quality and design. Then your signage should highlight keywords such as "German craftsmanship", "silent technology" and "energy-saving certification". The overall style should be simple and textured, and the colors should be calm tones such as black, gray and dark blue.

If you focus on cost-effective balcony windows and sliding doors, and your customers may be young people who just need decoration, then the signage can be more lively, highlighting "quick installation", "affordable price" and "ten-year warranty", and the color can be brighter, with some life-like scene pictures.

One of the most failed cases I have ever seen was a door and window store that was clearly targeting the mid- to low-end market, but it insisted on making its sign look like a luxury store—a huge English logo and tiny product information in small print. As a result, people passing by thought it sold high-end imported windows and did not dare to come in to ask for prices. This is called "misaligned positioning." No matter how beautiful the signage is, it is useless.

Don’t just write “doors and windows”, write your unique selling point

“"Professional door and window customization" is like saying nothing - which company is not professional these days? You have to tell your customers that you special Where.

For example, if the sound insulation of your doors and windows is particularly good, you can write on the sign: “70% quieter than ordinary windows - start having a peaceful sleep tonight." Next to it is a decibel comparison chart. If you focus on fast installation speed, you can write: “Place the order in the morning and install it in the afternoon - without delaying your decoration progress."

I know a boss who makes doors and windows in Foshan. He made a very clever design on the sign.: Just put a piece of home-made glass and ordinary glass side by side next to the signboard, and shine it with an ultraviolet lamp next to it. Ordinary glass transmits much more ultraviolet rays. Write a line below.: “Are your windows really sun-protective? ”The effect was surprisingly good, and many customers were attracted to the store by this simple comparison experiment.

Materials and workmanship: The sign itself speaks for you

The door and window industry sells physical products, and the quality of your sign itself conveys information. If the sign is rough, faded, and has uneven corners, what will customers think? “If you can’t even make a sign, how can you still make the windows of my house? ”

There are many good signage material options now.:

• Metal letters (stainless steel, aluminum plate): Suitable for modern minimalist style, durable and classy

• luminous characters (LED internal lighting, back lighting): The effect is particularly good at night and the recognition is high.

• Acrylic ： Bright colors, can be made into various shapes

• solid wood ： A brand of doors and windows suitable for natural and wood-style styles

We also need to pay attention to the workmanship. Are the seams smooth? Is the paint surface even? Is the light of the luminous characters soft and even? Customers may not be able to tell these details, but they can all feel them.

There is a detail that many people overlook: The installation of signs, which are crooked, temporarily fixed with tape, and have messy wires behind them, really loses points. A good installation should be stable, horizontally and vertically, and all pipelines should be hidden or organized.

location and size: It's not that bigger is better, but more suitable is better

The size of the signage should be determined according to the actual situation of the store. The bigger and more conspicuous the better.

If your store is on the street and there are many people driving by, the signage should be larger and the text should be concise so that people driving at 40 mph can understand it within 3 seconds. If the store is in a building materials market and customers are walking, the signage can be designed to be more detailed and the information can be richer.

Height is also critical. If it is too high, pedestrians will not be able to see the details. ； If it is too low, it will be easily blocked. It is more appropriate for the center point of the main sign to be within a range of 30 cm above and below the eye level.

There is another secret: serialized signage In addition to the main sign at the door, you can set up auxiliary signs with the same style but different functions on the side walls, windows, and different areas of the store. For example, you can put vertical signs introducing product performance in the window, and the side walls can display the brand development process. There are corresponding guide signs for different series of product areas in the store, so that no matter which piece customers see, they can strengthen their impression of your brand.

Don’t forget “action instructions” – tell customers what to do next

A good sign should not only attract attention, but also guide action. After reading many signs, customers don’t know what to do next.

The simple way is to add a guide and contact information:

• “Free door-to-door measurement, make an appointment today for measuring tomorrow”

• “Scan the QR code to view 200+ real installation cases”

• “When you enter the store for consultation, you will receive a door and window maintenance manual.”

A more advanced approach is to design interactive signs. For example, some door and window stores place an experience device simulating different sound insulation effects at the door. The sign says: “Try it with your own hands and see what it feels like to live a quiet life." Others designed a UV test area in the window, with signage prompting: “Put your hand here and test the sun protection of your windows.”

real case: The counterattack of a county door and window shop

Finally, I will share a true story. There is a door and window shop in my hometown county. It has been open for five or six years and has been tepid. Last year, the boss redesigned the sign and did three things.:

First, the original "Laowang Doors and Windows" was changed to "Expert of Silent Doors and Windows - Laowang Doors and Windows", which made the positioning clear.

Second, a real window display area was added below the sign. It is not a picture, but a real window sample that can be opened and closed. The left is an ordinary window, and the right is his window. In the middle, a decibel meter is used to display the real-time noise value. The sign says: “The difference is 35 decibels - equivalent to moving from a busy city to a library."

Third, a simple interaction is designed in the window: Use ultraviolet light to illuminate the two types of glass, and below it is written "Sun protection test area - do your windows pass the test?" ”

What was the result? Three months after reopening, the number of people entering the store has more than tripled. The boss said that the first thing many customers say when they come in is: “Let me take a look at the window that is 35 decibels quiet. ”

write at the end

Door and window signage design, in the final analysis, it’s just one thing: Use the most intuitive way to tell customers the value of your product , it is not a decoration in your store, but a salesperson who works 24 hours a day.

Don’t be satisfied with just making a brand with your store name. Think about what pain points your doors and windows can best solve for your customers? Is it noise, insulation, safety, or aesthetics? Then put these answers into your sign in a way that can be seen, touched, and even experienced.

A good sign can speak for itself, and it says what customers want to hear. When your sign starts to "speak," customers will naturally be willing to come in and talk to you about their windows.

After all, in this era of scarce attention, your signage only has 3 seconds to decide whether to let customers rush past or stop. These 3 seconds are worth your time and effort in designing.