Chuzhou advertising logo design, how to make a brand come alive?

When it comes to advertising signs, many people may think that it is just a sign. You can write words, draw pictures, and just stand there. But if you really think like this, you have missed out on too many interesting things, especially in a place like Chuzhou - where The cultural heritage of Langya Mountain and the vitality of a modern city - a good sign is more than just an "instruction", it is more like a silent tour guide, a local who can tell stories, or even a "miniature window" of the city's temperament.

Let’s talk about Chuzhou’s advertising logo design and see how to make a cold brand warm, breathing, and truly “alive”.

It must be "grounded" and cannot float in the sky. What does Chuzhou have? There is the Drunkard Pavilion described by Ouyang Xiu, the landscape artistic conception of "surrounding Chuzhou by mountains", the simple folk customs of eastern Anhui, and the ever-increasing pace of the city. When doing design, the most fearful thing is to apply templates. If you directly transfer the ones from Beijing, Shanghai, Guangzhou and Shenzhen, it will look awkward, like wearing ill-fitting clothes. Chuzhou's signs and signs have to grow from this land.

When making scenic spot signs, can we draw some inspiration from the calligraphy of "The Drunkard's Pavilion", the patterns of classical window lattice, and the texture of local bluestone? Instead of rigidly pasting an ancient text on it, use modern design language to "translate" the interest of the literati landscape and the leisurely and comfortable charm. Don't always use cold black fonts, try fonts that have a handwriting feel and a rustic flavor. ； Don’t always use bright red and green colors. The green of Langya Mountain, the yellow of ginkgo in autumn, and the dark of gray tiles of local buildings. When these colors are used well, the sense of high-end will naturally come. Moreover, locals will be friendly at first sight, and outsiders will know that "this is very Chuzhou" at first glance.

Function is the skeleton, and experience is the flesh and blood. The most basic thing about the sign standing there is that it must be seen clearly and understood. This involves the selection of materials, the height of installation, the angle of sight, and the lighting at night... These are all hard work and cannot be taken lightly. In Chuzhou, you may have to consider more.: Moisture-proof and anti-corrosion during the rainy season, sun protection and ultraviolet protection during high temperatures in summer, and firmness and safety of the outdoor environment. These are the foundation and skeleton, and they must be solid.

But it is not enough to have a skeleton, you must have flesh and blood. This is the user experience. For example, at a fork in the road, can a signboard allow people to find where they want to go effortlessly in a few seconds? Is the information hierarchy clear? Will it be obscured by dense trees? Will the light be dazzling or hard to see at night? Going into more detail, is the text on a sign introducing historical allusions as boring as a textbook? Can you add an interesting illustration or QR code so that people can scan it and listen to the audio explanation? Only by making users feel convenient, comfortable, and even a little surprised can the brand become "flesh and blood" and gain vitality.

You must be able to "speak", and you must also know how to "silence". Good signage can speak for itself. It conveys information silently and creates an atmosphere through graphics, colors, materials and text. In commercial districts, it may need to be eye-catching and lively to stimulate consumer desire. ； In cultural venues, it may need to be calm and restrained to guide people to calm down and feel ； In residential communities, it may need to be warm and friendly, showing the warmth of neighbors. In Chuzhou, it may be possible to add a little slang or an old saying to the signs of some old streets and alleys to make locals smile knowingly and let outsiders feel the smoke.

But sometimes, "silence" is a higher state. Not all places need an obtrusive and huge sign. In some beautiful natural landscapes in Chuzhou, the design of the sign may need to be more "humble", using embedded and low-profile designs. , or use imitation wood or stone materials to blend into the environment as much as possible without destroying the overall picture. Its "silence" is exactly the greatest respect for the beautiful scenery. Its sense of presence is reduced, but its guiding function is still there. This is the sense of proportion in the design.

Don’t forget, it is also the “face” of urban management. To be honest, when we walk on the street and see those poorly designed, rough-made, damaged and dirty signs, our impression of this place will definitely be discounted. They are like "patches" on the face of the city, showing poor management and lack of intention. In turn, a well-designed, well-made, and properly maintained signage system can greatly enhance the overall image and sense of quality of the city. It tells the people living here and visitors: This city cares about details, aesthetics, and pursuit.

For industrial enterprises and stores in Chuzhou, the door sign is your most direct advertisement. It does not need to be exaggerated, but it must have a sense of design and be consistent with the type of business you operate and the temperament of the brand. Don't underestimate this sign, it may be the first threshold for customers to decide whether to come in.

Chuzhou's advertising signage design is a comprehensive knowledge that integrates regional culture, practical functions, user experience and urban aesthetics. It is no longer a simple "label" and "identity", but a small bridge connecting people and space, culture and commerce, past and present. To do it well requires designers to put down their posture and truly understand Chuzhou. It also requires more patience and investment from the owner, and not just focusing on the fastest and most cost-effective solution.

Next time you are walking on the streets of Chuzhou, you might as well pay more attention to the brands around you to see which ones make you feel comfortable, which ones make you understand the direction instantly, and which ones make you look at them twice more or even want to take a photo. At that time, you will probably feel that making a brand "alive" is not easy, but it is really a valuable and interesting thing. After all, the environment we live in is made up of countless such details.