Cangnan advertising sign light box manufacturer, lighting business experience in a small town

Speaking of Cangnan, many people may first think of a county below Wenzhou, or think of its developed printing and packaging industry. But if you have been in the advertising sign industry for a while, you will know that Cangnan is definitely a ruthless person who "does things quietly" in the manufacturing of advertising sign light boxes. Although it is not a big place, the manufacturers gathered here do business that radiates to all parts of the country and even overseas. Let's talk about these "luminous" manufacturers hidden in the county and see what they have to offer.

You may want to ask, how can a county town make advertising signage light boxes so prosperous? We have to start from the root of this matter. Cangnan people have always had a spirit of "grouping together" and "working together" when doing business. In the early years, this place started with plastic products, textiles, etc., and the supporting industrial chain is very mature. Later, as the commercial society's demand for advertising signs increased, As the market grew bigger, some discerning Cangnan people sensed opportunities. They discovered that making signage light boxes required sheet metal processing, acrylic plates, LED light sources, printing screens, and even later steel structure welding. They could almost find mature supply chains locally or nearby. This is like cooking. All the ingredients and seasonings are in the vegetable market at your doorstep. It is naturally much more convenient to open a restaurant. Once the family starts cooking, they will bring relatives, friends and fellow villagers to do the same. Gradually, a large-scale industrial cluster will be formed. You can walk in some places in Cangnan. In the industrial zone, maybe this street is for sheet metal casings, and just around the corner is a company that specializes in LED modules. A little further on, two companies are engaged in silk screen printing and UV printing. This highly concentrated industrial ecology gives Cangnan manufacturers a natural advantage in cost control and delivery speed.

A supply chain alone is not enough. In today’s market, customers are becoming smarter. They not only want cheap and fast products, but also good quality and new designs. Cangnan manufacturers are also slowly getting rid of the stereotype of “low-end processing” in the past. I have contacted several Cangnan manufacturers that are doing well and found that they have several The common points are: first, "work is meticulous". Many bosses themselves are technical backgrounds and know very little about production processes. They can talk to you for a long time about the difference in wind resistance levels of aluminum profiles of different thicknesses outdoors, which type of LED chip has slower light decay, and whether PVC boards and acrylic boards will be exposed to long-term sunlight. What is the difference in the degree of discoloration? This "craftsmanship" ensures that the basics of the product are very stable. The second is "quick response", because the industry chain is around you, so proofing, modification, and adjustment of plans are very fast. If a customer has a new idea today, they may be able to see preliminary samples tomorrow. This kind of flexibility Sex, for many advertising companies or end customers who pursue timeliness, it is very attractive. The third is "dare to try". Even if they are county manufacturers, their investment in new equipment and new processes is not ambiguous. In the early years when UV flatbed printing became popular, many factories in Cangnan were the first to try it. ； In recent years, techniques such as mini characters, borderless characters, and resin characters have become popular, and they are following up very quickly. In the words of a manufacturer boss: “Our place is well-informed. We can quickly learn what is popular in Shenzhen and Shanghai, and we can make it at a more affordable cost. ”

When it comes to Cangnan's advertising sign light box manufacturers, their main "play method" cannot be avoided. In fact, many manufacturers do not directly face the terminal supermarkets and real estate, but mainly serve advertising companies, decoration companies, and engineering contractors across the country. They play the role of a "super production workshop." When an advertising company receives a large order, requiring hundreds of sets of luminous characters and light boxes, and if its own factory cannot produce it or the cost is too high, it will find a Cangnan manufacturer, here They are responsible for "implementing" the design drawings, from production to assembly, and even providing semi-finished products, packaging and shipping. This B2B model allows Cangnan manufacturers to focus on the production and manufacturing links they are best at, without having to distract themselves too much from brand marketing and terminal maintenance. You may rarely see a well-known Cangnan local signage brand on the market, but it is very likely that one of the components of the illuminated sign of the large shopping mall in your city comes from Cangnan.

Challenges have always existed. The biggest problem may be that homogenous competition and profits are getting thinner and thinner. There are more manufacturers, and everyone has similar technology and equipment. Sometimes they can only compete on price. This has forced some manufacturers with ideas to start transforming, such as going in the direction of high-end customization, specializing in "difficult jobs" with complex designs and high process requirements.” ； Or start to try to design by yourself, provide a package solution from design to production and installation, and want to slowly build your own brand reputation. Or, use e-commerce platforms to directly sell products to more small customers or even individual store owners, opening up new sales channels.

Cangnan's advertising signage light box manufacturer is like a microcosm of China's manufacturing industry: Relying on a complete industrial chain, relying on flexibility and pragmatism, they have deeply cultivated in niche areas and carved a niche for themselves. They may not have much flashy publicity, but many solid, durable signs that light up the night of our city are made by the master craftsmen of these county factories. Next time you see a well-made, lighted sign on the street When looking at a light box with uniform light, maybe it is inextricably linked to the name of Cangnan. In the final analysis, this industry is still a "craft work" and "conscience work". The light will not "shine" enough, and it must withstand the test of time and wind and rain. The manufacturers in Cangnan are groping and moving forward on this road.