Don’t let brochures hold you back! How can signage companies create a talking album?

Hey, colleagues, in the signage industry, do we often encounter this kind of embarrassment? The equipment of our own factory is first-class, the masters are skilled in craftsmanship, and they have done many amazing cases. However, when it comes time to show off our capabilities to customers, especially those big customers, the brochures they pull out always feel a bit boring, or they are old antiques from a few years ago, with blurry pictures and outdated designs. ； Or the content is piled up like a product manual, which is dry and boring, and you can’t even look at it to cheer up.

This problem can be big or small. To say it is small, it is a missed opportunity for exhibition. ； At the most serious level, it may cause customers to question your professionalism and strength. In this era of "appearance is justice", a rough picture book may cause your carefully crafted signage products to lose momentum before they are launched. Let's put aside those vain theories and talk about how our signage factory can make a promotional picture book that can really "win" and help you take orders.

We have to figure it out: Who is the picture album for?

This is not nonsense. Many factory brochures start with a panoramic view of the factory area, leaders’ speeches, and development history... Do customers really care about these? Especially key decision-makers such as procurement, designers, and project leaders. Their time is precious and what they want to see most quickly is: “What problem can you solve for me? What similar projects have you done? What's so good about your stuff? ”

The idea of the picture album needs to be completely changed. Don’t regard it as a credit book for self-recognition, but as a “Solution Demonstrator”  and “trust building tools” , your directory structure may have to change from "About Us" to "Case Showcase" or "What We Can Do". On top, don’t just pile up products, tell stories. * *

Just listing pictures of various types of guide signs, signboards, and spiritual fortresses with parameters is called a product catalog. What is needed for a promotional brochure? “Scenario-based”  and “Achievements” .

• You built a complete signage system for a large commercial complex.  Don’t just include a photo of the finished sign, try using a page or two to briefly describe the project.: What were the customers’ initial pain points? (There is a large flow of people, unclear guidance, and inconsistent styles? ) How do you start from the design concept, combine it with the architectural style, and provide customized solutions? What is the final effect, and what experience or value is improved for customers? Using before-and-after comparison pictures, scene application pictures, and even a brief comment from the customer (if allowed) is far more convincing than simply putting a dozen close-ups of signage.

• For another example, you are good at making high-end antique plaques.  Then focus on showing the details of the craftsmanship: The hand-carved texture, the special aged texture, the effects under different lights, you can even take a micro-shot made by the craftsman and put it on the album page with a brief process description next to it. This kind of display of "craftsmanship" is worth thousands of dollars.

Vision! Vision! Vision! Say important things three times.

Signage itself is visual art, and your album must be a visual feast.

1. Picture quality is the lifeline.  Photos that are blurry, color cast, and have messy lighting must be eliminated. Invest in a professional photographer to take photos of the finished product, or consciously take high-quality scene pictures and detailed pictures when the project is completed. A good picture will speak for itself.

2. The design should have a "signage feel".  The design style of the picture album should best reflect your design capabilities. Pay attention to the layout, fonts, colors, and white space. It should become a "signature" of your design level. Avoid flashy and stacked elements. Clarity, grandeur, and a sense of professionalism are the key.

3. Materials and craftsmanship can be "careful".  We are in the production business, so we might as well have some small highlights in the printing process of our albums. We use local UV, embossing, or even inlay a small sample of the metal or acrylic material you actually use on the key case pages, so that customers can intuitively touch the texture. This experiential design allows customers to immediately feel your pursuit of craftsmanship and manufacturing strength, which is more effective than any text.

See the real details in the details.

• Discard useless information.  Not all the cases you have done are worthy of inclusion. It is better to select the most representative projects that best reflect your technical height and design breadth.

• The language should be concise and powerful.  The explanatory text should avoid lengthy and technical jargon, and use language that customers can understand to clearly explain the design highlights, process features and created value. It can be more colloquial and friendly. We solved it skillfully...", "Even the customers praised..." for the final effect.

• Don’t forget to “call to action.”  On the last page of the brochure, contact information, official website, and QR code (link to website case collection or video introduction) are clearly listed so that interested customers know how to find you next.

In the final analysis, a good sign brochure should not be a cost item, but an investment item. It is a 24-hour online, most decent sales consultant, quietly but powerfully conveying your core competitiveness to every reader.: Not only can we make signs, but we also know how to create value for customers through signs.

Next time when you are preparing to make a picture album, don’t rush to find a printing company. Sit down, review your most proud works and the stories behind them, and plan it with the mentality of sharing successful cases with friends. When you can’t put it down yourself and feel that this picture album is practical and popular, it can truly become a sharp tool for your business expansion. Give it a try, and the effect may be very different.