What design skills are hidden behind Xianyang school signage production and recruitment that you don’t know about?

I recently browsed local forums and saw several posts about schools in Xianyang recruiting for positions related to signage production. Some were recruiting production masters, some were recruiting graphic designers, and some were recruiting project coordinators. At first glance, it seemed like they were just ordinary factory recruitment, but if you think about it carefully, you will find that here There are so many things to pay attention to. School signage is really different from commercial street signs and company guidance signs. Today we will talk about what is special about school signage, and what trends and pain points in the industry are reflected in these recruitment needs.

First of all, you must understand that school signage, especially in a place with profound historical and cultural heritage like Xianyang, has a very special "temperament". It should not be too flashy or eye-catching like a commercial advertisement. ； It can’t be too rigid, like a government agency notice, it needs to be in the Standardized and clear On the basis of Cultural, bookish and energetic , if you look at the signage of the primary school, the color may be more lively and the shape may be rounder. ； Middle school students pay more attention to guidance efficiency and the creation of an inspirational atmosphere. ； When it comes to universities, especially colleges and universities, it has to be integrated with the campus architectural style and historical heritage. Maybe a department nameplate has to consider whether the materials and fonts are "heavy" and "academic" enough.

So, if you look at the recruitment requirements, for design positions, most of them will mention "preference will be given to those with relevant experience in the education industry". Why? Because designers have never worked in this field, it is easy to apply templates and put a modern and cool font at the school entrance. Does it match the quaint teaching building? Would it be childish for students to move the cartoon images from kindergarten to the corridors of high school? This is "every line is like a mountain". Understanding the school's culture, understanding the psychology of students of different ages, and even understanding the educational concepts that school leaders want to convey through the environment. These soft skills are sometimes more important than playing software.

Let’s talk about production, school signage is right Safety and durability The requirements are almost demanding. Children come into contact with, run around and play in classrooms, corridors and playgrounds every day. Any corner that is not handled well may be a hidden danger. The materials must be environmentally friendly and must not have odor or harmful volatilization. ； The installation must be firm, withstand wind, sun, and rain, and must withstand the "unintentional tests" of students year after year. Therefore, when recruiting production masters, those with experience, fine workmanship, and strong sense of responsibility must be particularly popular. He must know which acrylic is more resistant to UV rays outdoors, know how to handle the welding joints of metal signs so that they are smooth and rust-free, and know what structure is the most stable when installing on the wall. This is not screwing on the assembly line, but a "handicraft" that requires consideration and experience.

Another feature of school projects is: Time is stuck , usually they take advantage of the two "window periods" of winter and summer vacations to carry out centralized production and installation. The construction period is tight, the tasks are heavy, and quality and quantity must be guaranteed. This requires extremely high project coordination capabilities. The "project coordination" position in the recruitment is quite stressful. He has to meet the school's needs and communicate with the designer for effectiveness. If you follow the progress of the production workshop and go to the site with the installation team, if any link is delayed, you may not be able to make it in time for the start of school. Therefore, this person must be a "generalist" who can communicate, be able to withstand pressure, understand some technology, and be able to manage. So, even if it is sign production, it involves a small industrial chain.

Now many schools are paying more and more attention to Holistic, systematic Instead of just patching things up here and there, we hope to have a complete signage system plan.: From the traffic guidance outside the school, to the image logo at the school entrance, to the building index, floor distribution, department door numbers, functional classroom signs, safety warnings, cultural bulletin boards... all of these must be unified in style and coherent in information to form a visual "campus language". This puts forward higher requirements for designers and producers. You must have systematic thinking and implementation capabilities. This also explains why some job fairs hope that applicants have participated in "campus culture construction projects", because simple signage processing is no longer enough, and customers want solutions.

Looking back at the recruitment information of these schools in Xianyang, it actually reflects that this market segment is upgrading. Schools are no longer satisfied with finding a workshop to make a few brands, but are beginning to seek partners with professional understanding, technical skills, and reliable services. For those who want to enter this industry, in addition to practicing hard skills such as software operation and machine use, studying the characteristics of the education industry, accumulating more knowledge of materials science, safety regulations, and even understanding psychology and aesthetics will make you more competitive.

After all, school signage is a silent "environmental teacher". It inadvertently conveys rules, culture and beauty. To do it well is a knowledge that requires carefulness and emotion. Next time you pass by the school, you may wish to pay attention to those signs, and you may be able to taste the hidden thoughts of the designers and producers. As for recruitment, it is not just looking for workers, but more like looking for "partners" who can jointly shape the face of the campus.