Looking for a reliable signage manufacturer to advertise? Read this truth first

Hey, every time I turn on my computer, I’m flooded with advertisements from various signage manufacturers. “"High-end customization", "factory direct sales", "three-day shipping", "the lowest in the country"... It's dazzling to see, but it makes you feel even more unsure. You said, you really want to find a partner who can do the job well, but why is it so difficult? Today, I won’t talk about the fictitious stuff, but will tell you something real from the perspective of an editor who deals with this industry every day.

First of all, I have to pour some cold water on you - you have to be careful about those advertisements that are too full of words. Isn't it a simple thing like a logo, just a brand? But it goes a long way inside. From the initial design concept, to material selection, to post-production, installation and maintenance, you can see the true skill of the manufacturers in every link. Some manufacturers advertise loudly, and they want to have "the best in the universe" written on their faces. But if you ask carefully, you may just It is a small workshop of three or five people. The design relies on drawings and the production relies on outsourcing. The quality cannot be guaranteed at all. When you pay and find problems, your attitude will be different from before you sign the contract. So, don’t just look at the pomp and slogans when watching advertisements. They are all made of money.

So how to choose? I think the first step is You have to learn to "strip" off that gorgeous advertising coat. , don’t just look at how beautiful the pictures on the official website are, there are many “international style” cases, you have to ask, dig deeper, and when you see a case you like, ask directly: “Can you talk about the design ideas for this project? What process difficulties did you encounter at that time? How was it resolved in the end? ”For a truly powerful manufacturer, its salesmen or designers will be able to talk to you, because it is something they have actually made. On the other hand, if the other party hesitates and only says "guaranteed the same" or "no problem", then you have to be careful.

The second step, Pay attention to details that "will not be placed in the most conspicuous part of the advertisement" , good manufacturers are often more willing to show their production workshops, process flows, quality inspection links, and even the neatly stacked raw materials in the warehouse. Only in these places can the real story be seen. Look at the quality of the equipment, the proficiency of the workers, and the management order on site. It is better than looking at a hundred renderings. All of them work. Also, let’s talk about who their commonly used material suppliers are and what brands of auxiliary materials (such as glue and paint) they use. Manufacturers that are willing to use good products in these basic links will most likely produce the same products. It’s like cooking. The ingredients are fresh and high-quality, and the craftsmanship is not so good. ； No matter how good the cook is, it will be useless if the ingredients themselves are not good.

Don't be afraid of trouble. If you can do an on-site inspection, you must go there. , now the video connection is also convenient, let the other party take you to "walk around" the factory, chat online ten times, why not watch it in person (or in real time), see their real scale, chat face to face with the person in charge, and feel the temperament of this company. Are you eager for quick success and quick profit, and just want to sign the contract quickly? Or are you calm and down-to-earth, willing to take the time to understand your needs? This feeling is difficult to experience on the phone or on the web.

Let’s talk about the sensitive topic of price. Advertisements always show “lowest price”. Isn’t that attractive? Of course it is attractive, but as the old saying goes, "you get what you pay for" is an iron law in the manufacturing industry. Too low prices will inevitably mean cost reduction in some places.: It may be the thickness of the material, the number of paint passes, or the lack of after-sales service. Many signs are used outdoors and are exposed to wind, sun, and rain. This initial price difference is likely to become frequent repairs and replacements in the future, which will increase the cost. Reliable manufacturers may not have the lowest quotations, but they must be clear. They will explain to you where the money is mainly spent and why the process is priced at this price. This kind of transparency itself is a kind of sincerity.

So, friends who are looking for signage manufacturers, next time you see those dazzling advertisements, you might as well calm down and regard the advertisement as a starting point for understanding, not the end point of decision-making. Calm down, use the "original methods" we talked about above, to identify and investigate, and find the one that not only understands "Production" is a partner who better understands "design" and "solving practical problems". Signage is the "face" of a project, and it is also a functional guide. Its quality directly affects the look and feel and user experience. It is worth your investment to find a "partner" who can truly reassure you.

I hope this bit of truth can help you sort out some clues in this complicated advertising information. After all, our ultimate goal is not to put up that brand smoothly and beautifully.