When looking for a custom advertising signage manufacturer, don’t just look at the price! If you step on any of these five pitfalls, it will be enough for you.

Hey, have you been worrying about the company's front door, the logo of the exhibition hall, or the guide board for that new project recently? Open the search box and enter "advertising custom signage manufacturer", and the results that pop up are dense, with quotations ranging from tens to thousands. It is dazzling, and my heart is pounding. I know how deep this industry is. Today we will not talk about the fluff. Let's talk about some of the "pits" that are most likely to fall into when looking for manufacturers to customize signs. Price is important, but some things cannot be solved cheaply.

The first pit: Only look at the renderings, not the actual objects and process details. This is the most common problem. The design renderings sent by many manufacturers are called cool, with light and shadow, materials, and environment integrated, making them look like science fiction blockbusters, but what about the real thing? They are completely different things. The thickness of the aluminum plate is cut corners, the purity of the acrylic is not enough, causing yellowing, and the brand of LED light strip is the cheapest. It will flicker or even go out within a few months. You have to ask clearly.: What is the specific brand, model and thickness of the board? Is the paint baking paint or spray paint? What is the outdoor UV resistance level? How to treat welding points to prevent rust? Ask them to provide information on similar past projects Photos or videos of physical details , or even a sample, which is more effective than a hundred renderings.

The second pit: The understanding of "customization" is biased and communication costs are extremely high. What you think of as "customization" means being unique according to your ideas from start to finish. ； Some manufacturers understand "customization" as changing the words and colors on their existing templates. When communicating, be sure to make your needs extremely specific.: The installation environment (indoor and outdoor, wall, floor, suspension), life expectancy, whether it needs to be illuminated at night, the convenience of cleaning and maintenance, and even the local climate characteristics (such as rainy, exposed, windy), don’t be afraid of being wordy. The more detailed the communication in the early stage, the less wrangling in the later stage. The biggest fear is that if you say "be more high-end", the high-end he understands and what you have in mind may be separated by the Pacific Ocean.

The third pit: Ignoring installation and after-sales becomes a "one-time transaction". Signs are not fast-moving consumer goods, and they will take many years to install. Some manufacturers offer low prices because they completely separate production from installation and after-sales. Once the goods are shipped to you, how do you install them? Think of a way on your own and pretend to be bad? It's none of my business. The lights stopped working and the words fell off later? Ask someone else to repair it, a reliable manufacturer will provide it. Professional installation guidance or service , and there is a clear Warranty period (For example, how many years is the structure guaranteed and how many years is the light source guaranteed?) Ask about the after-sales response speed and process. This is money well spent. Don’t wait until something goes wrong and no one can find it.

The fourth pit: Blindly pursuing new materials has become the "guinea pig" of manufacturers. Nowadays, new materials and new processes are emerging in an endless stream. Colorful boards, infinity mirrors, and smart interactive signs may sound tempting, but new technologies often mean immaturity and high costs. If a manufacturer desperately recommends a material or technology that is particularly trendy but rarely seen on the market, you should be wary. It may be costly and have unknown stability, and the manufacturer will just use you as an experimental project. For most commercial applications, Mature and classic combination of materials and techniques (Such as stainless steel paint, aluminum profile UV printing, thick plate crystal letters) are often the most reliable and cost-effective choice. Innovation is possible, but it is best to use it as the finishing touch rather than for large-scale use on the main body.

The fifth pit: The contract is vague and there is no basis for disputes. Don’t think that signing a contract is just a formality. The contract must be clearly written in black and white.: Material specifications (brand, thickness, model), process standards, construction period (accurate to date), total price and payment node, acceptance criteria (who checks and how), after-sales terms (warranty scope, duration, response method), liability for breach of contract by both parties , especially the acceptance standard, is it visually flawless, or is there a specific industry standard? Any vague points must be finalized before payment. No matter how nice the verbal promise is, it is not as good as a single line in the contract.

After all, finding a custom advertising signage manufacturer is not about buying clothes on Taobao. It is related to the image of your company's appearance, the convenience of daily operations, and even safety hazards. Spend more time, do your homework, and inspect the manufacturer's production workshop (or at least watch the factory on video), look at their real cases, and have an in-depth chat with their project manager. A good partner will help you consider many details that you have not thought of, and use their expertise to help you avoid risks, rather than just quoting a price and taking an order.

Don’t let a shoddy signage lower the value of your entire brand. This investment is worth being smarter about.