When you think of Yangzhou, what do you think of first? Is it the poetry of "Fireworks falling in Yangzhou in March", the elegance of Slender West Lake, or the leisurely feeling of drying silk in morning tea? But today, let’s not talk about that. Let’s talk about the silent but crucial “road language” in the context of this city - highway signs. You may see them every day, but never take a closer look. In Yangzhou, a qualified highway sign is far more than just a piece of iron with a few words. Hidden behind it is the city’s unique understanding of efficiency, safety and aesthetics.
When you drive by the Runyang Expressway or travel on main roads such as Wenchang Road and Jiangyang Road, have you noticed that the road signs in Yangzhou are particularly "clear"? That kind of clarity is not dazzling, but a kind of gentle guidance. This must first be attributed to "Realistic" materials and craftsmanship” In the early years, some signs were made of ordinary aluminum plates. After being exposed to the sun and rain for less than two years, the reflective film blistered and faded, and the writing was blurred and could not be read clearly at night. Now the mainstream production in Yangzhou mostly uses high-strength aluminum alloy plates. The bottom plate is as flat as a mirror. The reflective film is even more critical. Engineering grade or even high-strength is generally used. Don’t underestimate this film, which is made of materials above grade 1. There are countless tiny glass beads inside it. When the car lights are illuminated, the light is reflected back in a direction, which greatly improves the visibility on rainy nights and foggy days. This kind of investment, to put it bluntly, is to use a higher upfront cost to exchange for safety and security every day and every moment on the road. It is worth it.
Say it again "Yangzhou Thoughts" in Design” Yangzhou is a famous historical and cultural city as well as a tourist city. The design of signage cannot be too "industrial tough guy". Look at the tourist signage leading to scenic spots and historical districts. They often incorporate some minimalist line outlines under the framework of standardized standard colors (white characters on a blue background, white characters on a brown background), such as The outline of the Wuting Bridge in the Slender West Lake and the bamboo leaf shape of the garden are used as borders or embellishments. They do not steal the show, but at a glance, you will know, "Oh, we are almost at the place with flavor." This kind of design gives the cold traffic signs a hint of regional culture, and is a silent promotion of the city's image.
The production process is "slow work and meticulous work", from computer vector design to large-scale CNC equipment cutting aluminum plates, ensuring that every rounded corner and the arc of every arrow are accurate, followed by polishing and cleaning. The bottom plate must be spotless, otherwise dust will enter during the film application, which will become a permanent small pimple. Applying reflective film is a core craft, and the master uses scraping The board is pushed little by little to ensure that the film and the base plate are completely attached without any bubbles or wrinkles. Finally, screen printing or more durable UV printing is used to solidify the text and patterns. Some reliable local manufacturers in Yangzhou will also conduct "weather resistance test" simulations before installation to ensure that these signs can withstand the local humid rainy days and summer exposure.
The installation process requires in-depth collaboration with urban management. When will the road closure construction have the least impact on traffic? How to accurately calculate the installation position, height and angle of signage based on road alignment, vehicle speed and driver's perspective? This requires repeated on-site surveys and coordination by the traffic control department, road administration unit and production and installation team. In Yangzhou’s complex ancient city road network, sometimes the pole position of a sign has to be adjusted several times in order to avoid ancient trees or buildings. This is not a trouble, but respect for the urban texture.
You see, a sign erected on the roadside in Yangzhou was created from scratch and went through the entire process of material selection, aesthetic considerations, meticulous workmanship and scientific installation. It does not speak, but it uses a very high reflection coefficient to tell you "Pay attention to safety"” ; It doesn’t give directions, but it uses clear hierarchical information to help you “get there efficiently.”” ; It doesn't advertise, but it uses appropriate design details to silently say "this is Yangzhou".
After all, highway signage is a rigid requirement for urban functions, but if done well, it is a "street art" that integrates safety engineering, visual communication and regional culture. Next time you drive through Yangzhou, you might as well pay a little attention to these "navigators" around you. Their clarity Clarity, durability and appropriate beauty are exactly what this city pursues both classical charm and embraces modern efficiency. The sincerity and professionalism revealed in the details, the rhythm and safety of the city are hidden in these silent signs, guarding and guiding everyone on the road day and night.