The true words of a Zhuhai factory owner, a complete set of signage customization, don’t wait until you step into a trap before reading this article!

Lao Chen opened a machinery factory in Jinwan, Zhuhai. The new factory was just completed last month and it was very impressive. But just last week, he was almost yelling at the other end of the phone.: “What does it mean that the house number and the workshop sign are not in the same color? ! I made the whole set! ” I was drinking tea in his office and saw him slamming the table in anger. This is not the first boss to complain to me. In Zhuhai, there are factories and advertising shops all over the place that make customized sets of signs, but there are really few companies that can really understand the word "complete set" and do it right. Many friends think that it is just a bunch of brands. How much difference can there be between making them separately and making them as a set? Today I will break it into pieces and chat with you. The doorway here is quite deep.

You have to understand what "set" actually means.  It is definitely not that you ask family A to make a door sign, ask family B to make a floor index, and ask family C to make a safety warning sign, and then put them together to call it a complete set. Unified design language system .

Your corporate logo is dark blue with silver gray. The signage ranges from the large outdoor image to the front desk background wall to the small "safety exit" sign in the corridor. The blue color and gray texture must come from the same dye vat. This is where Lao Chen stumbled. The house number was matte dark blue, but when it came to the workshop sign, it turned into bright blue. It doesn't look like a company in the sun. What's the problem? The reason is that there is no "color management standard" document. Different manufacturers adjust colors based on their feelings. It would be strange if they can all be the same. When looking for a manufacturer that can complete a set of jobs, the first thing to do is to see if they can come up with a set of rigorous VI application specifications, even if it is just for the signage part.

It is the "penetration" of materials and craftsmanship.  You can't use thick 304 stainless steel brushed for the door sign to look high-end. Turn around the corner and use a thin acrylic two-color board for the indoor department sign, which is as light as a temporary worker. The whole set will be broken in a moment. An experienced custom manufacturer will recommend one based on your overall environment style and budget. Material combination plan , the outdoor parts are painted with anti-corrosion galvanized sheets, the indoor public areas use aluminum alloy profiles, and the office areas use acrylic or fireproof boards. Although the materials vary depending on the function, the surface treatment process (for example, they are all frosted texture), and the corner treatment methods (for example, they are all rounded) Details such as arc chamfering) and fixing methods (such as using hidden mounting hardware) must maintain a high degree of family characteristics. This tests the manufacturer's ability to control materials and overall planning vision. It is by no means a simple question "Do you want stainless steel or aluminum plate?"

Let’s talk about the most troublesome “information architecture” issue.  A set of signage is a silent guidance system. From the time you drive into the park and see the general floor plan, to find the target building, enter the lobby and look at the general floor index, then branch to various departments, and finally accurately locate the specific room - in this entire process, information should be progressive and seamless. Many customers who have been separated by themselves often have information gaps.: The building number plate is huge, but once you enter the building, you can’t find the function distribution of the floors. ； Or the floor instructions are very detailed, but the font of the room number is so small that you have to get closer to see it. The advantage of complete set customization is that the manufacturer will help you plan this in the early stage of design. Information flow , consider the priority, presentation size, and installation location of information at all levels. Which information should appear at which node, what font size should be used, and what icon should be used, all are clearly arranged for you. There is a set of logic behind this, not a slap in the face.

Another thing that is easily overlooked: Subsequent maintenance and additions , the company is developing rapidly. This year the third floor is still a warehouse, but next year it may be turned into a R&D center. Do you want to change the brand? If it was customized in a complete set and the complete design drawings and process parameters are retained, you only need to contact the original manufacturer and quote the project number of that year, and they will be able to make you a new sign that is exactly the same as the original one, without any difference in color or texture, and can be seamlessly integrated into the existing system.

So in Zhuhai, if you want to make a set of signs that can enhance the corporate image, are really easy to use and durable, don’t ask around here and there, find a company that can From design consultation, system planning, to production, installation and maintenance Reliable manufacturers, have an in-depth chat with them, see if they have real-life photos of complete projects, and ask them how they solve problems such as color uniformity, information planning, and post-maintenance. The price may be a little more expensive than looking for individual jobs separately, but what you save is a huge amount of time in repeated communication, avoid the embarrassment of overall incoordination, and exchange for a long-term, unified professional image of the company's appearance.

After all, signage is not an isolated product. It is the "punctuation mark" of your corporate space. It guides the rhythm and conveys the temperament. It is customized in a complete set to ensure that the entire article reads smoothly and gracefully, without typos and abrupt sentence patterns. After all, in the business world, customers can see the attention to detail.