Hangzhou brand customization, from design to implementation, you need to know these things

When it comes to trademarks, many people may think that it is just a brand with a few words printed on it. But if you really want to do it, especially if you want to make a name for yourself in a city like Hangzhou, there are many ways to do it. I have contacted many customers, and they thought it was simple at first. But when we started talking about it, I realized that there are really a lot of things to consider for a small sign.

Hangzhou is a very interesting place, with both the classical elegance of the West Lake and the modernity of Qianjiang New Town. So when making signs here, you first have to think clearly about what kind of environment your sign should be placed in. Is it a guide sign in a scenic spot that needs to be integrated with the pavilions, or a company logo that needs to highlight the sense of technology in an office building? If the style is wrong, no matter how exquisite it is, it will be in vain.

A client who impressed me deeply opened a teahouse in Hefang Street and wanted to make a door sign. At first, he insisted on making a very fashionable luminous character because it would be conspicuous. We persuaded him for a long time and showed him many cases before finally settling on it. Lai used old elm wood as the base board, hand-carved the store name, and painted it with matte varnish. After he made it and hung it up, he himself said that it was a good thing that he didn't use luminous characters, otherwise it would be out of tune with the atmosphere of the whole street and would look awkward.

The design is finalized, and the next step is to select materials. There are a variety of materials on the market now, such as acrylic, stainless steel, aluminum plates, solid wood, stone... Each material has a different character, such as stainless steel, which is modern and durable, but can easily appear cold. ； Solid wood is warm, natural and has texture, but if it is used outdoors, it needs to be maintained. We usually recommend based on the customer's budget, usage scenarios and life expectancy. Some customers hesitate when they hear that stainless steel is much more expensive than acrylic. In fact, in the long run, if outdoor brands use good stainless steel, they may not need to replace it for five or six years, and it is more cost-effective.

The production process is a test of skill. Take the most common silk screen printing and UV printing. Silk screen printing has strong color and texture, especially the heavy spot colors, which are particularly tasteful when printed, but it is laborious to make complex gradient patterns. ； As for UV printing, any pattern can be printed and the effect is bright. However, if it is an outdoor environment exposed to the sun and rain for a long time, special attention must be paid to the UV resistance. There is also cutting. Laser cutting has smooth and precise edges, which is suitable for complex graphics. ； Waterjet cutting is suitable for thick materials, such as stone, and will not cause thermal deformation. Laymen may not care much about these details, but it is precisely these that determine the final quality and lifespan of the brand.

Installation is not done by just nailing it on. The material of the wall, load-bearing capacity, installation height, viewing distance, and even local wind conditions must all be taken into consideration. We made a batch of signage for a viewing platform on the Qiantang River. The installation plan was reviewed several times. The reinforcement was very solid, but we were afraid that strong winds from the river would cause problems over time. Sure enough, after a typhoon, many signs were toppled here and there, but the ones we made were still standing firmly.

After all, when doing trademark customization in Hangzhou, you really can’t save trouble. It is not only an information display, but also a part of the environment and an extension of the brand image. From the initial design concept, to the selection of materials and processes, to the final installation and maintenance, every link must be carefully considered. A good sign can speak for itself. It can silently tell others the taste and attitude of this store and this place. Next time you pass by those brands that look comfortable and decent, you might as well pay more attention, as there may be some details behind them.

So, if you happen to need to customize a trademark sign in Hangzhou, don’t rush to place an order. Take a closer look, think more, and find a reliable team to discuss your specific needs and scenarios. A suitable sign can be used for many years. This investment is worth a little more thought.