Don’t underestimate this little brand! Make water-saving signage pictures, you need to know these tips

Hey, friends who follow the website, today we will not talk about the grand design concepts, but let’s talk about a very specific but often ignored little thing around us.—— Pictures of making small water-saving signs , you may think, isn’t it just a small sign reminding everyone to save water? Isn’t it just a picture and a few words? Alas, that’s really not the case. There are many ways to go from design conception to final implementation into an impressive and effective picture. In the signage industry, we have to think about it thoroughly, because good content itself is the best traffic attractor.

We have to figure it out: Who is this sign for? Where to put it?

This is the starting point for all designs. It cannot be vague. Is it posted next to the faucet in the bathroom of the office building? Or hang it above the public pool in the community? Or the sink in the school cafeteria? The scene is different and the people we are facing are different, so the tone, language, and visual focus of the entire picture have to change accordingly.

exist office building Here, white-collar workers are fast-paced and pay attention to efficiency. Your signage image may need to be concise, modern, and design-friendly. The colors can be calmer (such as the combination of blue, green, and gray), the pattern can be abstract and iconic, and the copywriting should be short and powerful. With a little effort, a drop of water can make a sea." With a simple water drop line graphic, it is clear at a glance and does not waste people's time.

If placed Primary school or kindergarten , then it would be a completely different look! The colors must be bright and lively, and cartoon images are king. You can personify the water droplets, draw cute smiling faces, or use children’s favorite animals as the protagonists. The copywriting must be straightforward and rhythmic. The water droplets make a tinkling sound. I will stop them from flowing! ”, the font should also be round and cute, the purpose is to make children like it at first sight, understand it, and remember it.

And in Old community or public bulletin board , it may need to be more down-to-earth and "impactful", the pictures can be more realistic, use contrasting images, or comics with a bit of humor, the copy can be colloquial, or even have a touch of dialect, tap, twist your waist, and don't run away after using it! ”, makes people feel friendly and not pretentious.

How to match visual elements? Words alone are not enough.

A good water-saving signage picture must be well illustrated with both pictures and text, and the pictures should “speak”.

1. core graphics:  Water drops are the most direct symbol, but don’t always use that simple outline. You can try different states of water drops - the moment when they are not dripping, the shape of a stream, the contrast between cracks in dry land and full water drops... These are more narrative. Creative combinations of hands, faucets, earth, green leaves and other elements can extend more meanings.

2. color mood:  Blue (symbolizing water) and green (symbolizing life and environmental protection) are the main themes, but you must pay attention to brightness and saturation. If you want to warn, you can use dark blue with eye-catching orange-red reminder symbols. ； If you want to convey freshness and hope, you can use light blue and light green with white to avoid using dirty and muddy colors.

3. Fonts and Typography:  Never use a bunch of fancy word art. The key information must be clear and easy to read. The title slogan can use a slightly personalized font, but the explanatory text must use bold, Song, and other highly recognizable fonts. The layout must be layered and leave a sense of breathing. Key messages (such as "Please save water") can be enlarged or highlighted through color or position. People usually only have one or two seconds to stare at it.

Copywriting is only useful if it speaks to your heart.

“It is true that everyone has a responsibility to save water, but if you hear it too much, it will feel like air and you will no longer feel it. Good copywriting requires a little "carefulness".

• digital embodiment:  “By turning off the faucet, you can save XX liters of water per month, enough for a family to use for X days. ” This is much more powerful than simply saying "save water."

• emotional resonance:  “Don't let our tears become the last drop of water on earth. ” (Classic, but effective) “What you squander may be what others crave. ”

• Action command:  “When washing your hands and rubbing bubbles, remember to turn off the water first! ”“If you see a leak, please raise your hand and report it for repair. ” Provide clear, simple, and executable action guidance.

• humor friendly:  “Hey, did you forget to lock me in again? I will be sad~" (Anthropomorphic faucet voice) "A true hero is one who does not leak water! ”

Technology implementation: From pictures to physical signage.

We have thought about the design and made a beautiful picture. The ultimate goal is to turn it into a real sign. This involves the choice of production technology, and the technology will in turn affect our early picture design.

• If you are making self-adhesive stickers , attached to a smooth surface (ceramic tiles, glass), the picture can be made rich in color and with delicate gradients. When designing, pay attention to clear edges for easy cutting.

• If you are doing engraving and printing on acrylic or PVC boards , you may need to consider more general color blocks to avoid too small details being lost during production. UV printing now works very well and can highly restore the design drawing.

• If you are making outdoor metal paint signs , the design style may be more stable and durable, and the fading problem after long-term sun and rain should be considered in color selection, and more standard colors with good weather resistance should be used.

So you see, making a picture of a small water-saving sign is by no means just opening the software and piecing it together. It requires you to Have empathy and think about the audience’s feelings ； Have design skills and turn ideas into eye-catching visuals ； Have copywriting skills and speak words that touch people's hearts ； You also need to understand the production process so that the design can be implemented perfectly.

This process itself is a kind of "saving" - saving communication costs, saving ineffective publicity, so that every bit of investment can produce greater social benefits. We are engaged in signage design and production. We should study these seemingly small but actually critical cases, write them into articles, and share them. Not only can we reflect our professional depth, but also attract those customers who really need to make good promotional materials and pay attention to details. Won't the traffic come naturally?

Next time you see a small water-saving sign, you might as well take a second look and think about the thoughts behind it. When we create it ourselves, please put in a little more enthusiasm and thinking. After all, saving water is a big thing, and the "little sign" that reminds everyone to do this big thing is worthy of us doing it better, isn't it?